WHAT IS CDAP?
A groundbreaking new tool that empowers consumer goods manufacturers and retailers, both in-store and online. CDAP optimizes inventory, eliminates out-of-stocks (OOS) and delivers promotional efficiency from bricks to clicks.
HOW IT WORKS
Powered by proprietary algorithms, decision models and machine learning, CDAP provides users with deep insights and actionable predictions about product availability. CDAP is always-on and always-learning.
On average, 8% of the products a consumer wants to buy are OOS.1 Lost sales from OOS accounts for 4% of total revenue, or an annual loss of nearly $130 billion in North America.2,3
CDAP solves the OOS problem. Using live inventory tracking and powerful analytics, CDAP determines the best times to reorder and restock products: decreasing the number of OOS incidences and reducing the cost of lost sales while improving the consumer experience.
CREATE MORE EFFECTIVE CAMPAIGNS
CDAP pulls data from public and proprietary sources so marketers can create more effective campaigns. CDAP provides a broad, cross-category view and constant promotional tracking, allowing campaigns to be optimized to reach the ideal audience.
INTEGRATE WITH POWERSHELF®
Powered by Microsoft Azure, Powershelf is a turnkey solution for brick-and-mortar retailers. Powershelf delivers a prescriptive, predictive and preventative solution to minimizing OOS events. CDAP integrates completely into the Powershelf system and drives productivity and increases efficiency on the shelf.
For more information contact firstname.lastname@example.org.
- Wipro Report ‘Retail Out-of-Stock Management: An Outcome-Based Approach’
- ECR Roland Burger data, http://www.biz-development.com/Sales/4.18.3.category-management-stock-out-effects.htm